Educational Requirements:
- MBA
- 6 Years in FMCG
- 3 years in Senior Leadership role
Job Description
Summary:
Ensure Distribution KPI's and achieve the budgeted Primary plan by training and driving the Channel Managers, ASEs, Promoters & Merchandisers in the given Cluster.
Description:
- Enable the Sales Team to achieve budgeted revenue and distribution targets.
- Drive 95% numerical distribution with improved width, depth, Bill Cut and Line Cut.
- Monitor Distributor Scorecards to improve distribution efficiency and productivity.
- Develop and execute GTM plans and support successful current product launches.
- Coach and train ASMs/ASEs to achieve sales and distribution goals.
- Analyse secondary sales and drive category-wise growth across outlet segments.
- Coordinate trade promotions and monitor their effectiveness.
- Drive effective use of Bizom/DMS for stock and sales visibility.
- Develop action plans to improve Red Geographies and convert them into Green.
Skills
- Leading & Motivating the Sales team
- Advanced Negotiation
- Sales Strategy Development
- Financial Acumen
Competencies
- Decision Making
- Performance Management
- Team Management
- Market Analysis