Shopper understanding and analytics
- Develop deep understanding of shopper insights & behaviour for GCPL categories
- Develop e-com shopper marketing plans for priority sub-brands
- Implement plan via both direct execution and influencing other e-com verticals
- Obsess over shopper & consumer experience data (reviews, conversion, competitor moves, listings issues etc) & ensure appropriate actions are taken in response
- Analyze offtake performance on regular basis and identify course corrections
Category annual planning
- Represent GCPL to e-com customers, especially in JBP & quarterly plans
- Input into overall brand LRP/AOP, qtly plans, launch plans; own e-com AOP for category
Marketing execution coordination
- Ensure top-of-funnel digital is leveraged for e-com (influencing brand and digital marketing teams)
- Jointly plan & execute full funnel activities, along with Key account managers
- Lead replication of the brand IMC on ecommerce media assets
- Ensure tight control on visibility spends deriving maximum ROI from the investments
Education:
- Graduate/ Postgraduate from a reputable institute.
Experience:
- Significant experience in digital & e-commerce ecosystem (at least 1 year in e-com or 2 years in broader digital)
- Significant experience in brand management / shopper marketing
- Majority of experience in FMCG / Beauty established companies or D2C start-ups
Key Skills:
- Agile – able to execute rapidly and effectively in complex setting, strong results orientation
- Bold – ambitious mind-set, willing to stretch for outstanding results
- Consumer & customer obsessed – strong interest in and knowledge of e-com space, instinct always to take the consumer perspective
- Data driven – strong analytical skills and strategic thinking, able to use structured thinking to diagnose issues, assess options and develop recommendations
- Organized team player – always plans ahead, highly responsive to team mates and stakeholders, strong ta