Head of Marketing

Location: Bangalore

About SuperK

SuperK is a membership-led value retail chain built for Bharat. Operating across Tier 3 to Tier 5 towns in India, we bring a modern retail experience to small-town India without compromising on value, quality, or trust. With 120+ stores, a growing e-commerce presence, and strong customer love, were reimagining how India shops.Backed by marquee investors, were scaling fast and marketing is central to the next phase of growth.

Role Overview

Were looking for a Head of Marketing who is growth-first, offline-solid, and digitally fluent. This is not a pure brand role. We need someone who understands how to drive acquisition, retention, repeat, and membership growth in a mass-market retail business, while also bringing enough brand instinct to shape how SuperK is perceived by customers.The ideal person combines offline/shopper marketing depth, digital/CRM rigour, and creative instinct. They know how to build for Bharat consumers, create campaigns that travel,



and translate business goals into sharp execution across channels.This is a high-impact leadership role working closely with the founders.

What You’ll Own
- Own growth marketing end-to-end across offline, digital, CRM, loyalty/membership, and brand.
- Drive customer acquisition, retention, repeat purchase, and engagement across stores and digital channels.
- Build and scale SuperK’s membership and loyalty engine, including value proposition, offers, communication, and repeat loops.
- Lead offline and shopper marketing initiatives tailored to Tier 3–5 customers and local market realities.
- Own digital performance and CRM, with strong focus on funnel thinking, experimentation, and metrics.
- Develop creative campaigns that can generate virality, salience, and customer recall, not just efficient media spends.
- Shape messaging and copy that resonates with a mass-market, local customer base, rather than premium or metro-first audiences.
- Partner cross-functionall

📌 Head of Marketing (Bengaluru)
🏢 SuperK
📍 Bengaluru