Position :
Head – E-commerce B2C

Supervises (Direct) :
- NKAM (3)
- KAM – International Ecom
- Ecommerce Marketing lead
- Ecom operations exec (off payroll)

Role Purpose

Critical role responsible for building, driving and managing the E-commerce sales and distribution strategy and maximizing revenue, profitability and efficiency while expanding product and customer base to achieve larger organizational objectives.

Key Accountability Areas

Planning, Strategy & Financials

Support BCCL’s vision and develop sales and distribution strategy for E-commerce business in alignment with the business priorities to increase/sustain revenue, market share, gross margins and profitability

Help design business strategies for E-commerce business to capture current avenues of expansion, boost market share, and increase sales volumes across geographies

Identify potential partnerships and collaboration opportunities by analyzing market strategies, consumer requirements, market potential, and financials





Actively manage P&L; for ecommerce ensuring that the product mix and spends lead to optimum profitability/ margins as desired by the organization.

Formulate annual budget and determine allocation of resources for E-commerce; Monitor adherence to budget and optimal utilization of resources

Partner with marketing team and Trade Marketing to generate demand and deepen market penetration and customer retention across geographies

Partner with the International business teams to create and execute business strategies for international ecommerce platforms

Operational/ Functional

Design long term and mid-term performance goals for the E-commerce sales team in alignment with overall organizational targets and review them in a timely fashion

Drive accurate demand forecasting across the business factoring constraints and contingencies and ensure availability of products with channel partners through efficient inventory management

Build, develop and sustain relationships with key accounts

📌 Head E-Commerce (Mumbai)
🏢 Bajaj Consumer Care
📍 Mumbai