About the Role

We are looking for a Retention & Growth Marketing Manager to drive repeat revenue and sustainable growth for our D2C wellness supplement brand. You will own the full customer lifecycle from visit to re-engagement by optimizing conversion funnel, building life cycle marketing programs, and using data to continuously improve how we grow and retain customers. This is a high-ownership role suited for someone with 5+ years of D2C or e-commerce experience who is equally comfortable with strategy and hands-on execution.

What You’ll Own

Retention & Revenue Growth

• Own repeat purchase rate, LTV, ARPU, and first-to-second order conversion.

• Improve repurchase frequency and reduce time-to-repeat across customer cohorts.

• Drive revenue per visitor alongside the performance marketing team.

• Build quarterly retention roadmaps aligned to revenue and margin goals.

• Maintain a strong understanding of CAC:LTV ratios and payback periods.

Lifecycle & Email Marketing

• Own end-to-end lifecycle journeys: welcome, onboarding, activation, engagement, and win-back.





• Build and optimize email programs in Klaviyo automated flows, broadcast campaigns, segmentation, and A/B tests.

• Manage multi-channel CRM communication across Email, WhatsApp, SMS, and Push.

• Design behavioral triggers, personalization logic, and loyalty-led interventions to maximize LTV.

Segmentation & Campaign Strategy

• Build and continuously evolve customer segmentation frameworks based on behavior, purchase history, and lifecycle stage.

• Identify the right user journey levers and design campaigns to drive segment progression.

• Use user research, usage data, and competitive analysis to identify recent campaign opportunities including seasonal moments like Women’s Day, Black Friday, and category events.

• Run A/B experiments across messaging, offers, frequency, and channel mix.

Conversion & Funnel Optimization (Shared)

• Collaborate with the acquisition team on PDP, cart, and checkout

📌 Retention & Growth Marketing Manager (Sahibzada Ajit Singh Nagar)
🏢 Wellness Extract
📍 Sahibzada Ajit Singh Nagar