We are looking for a result-driven *Performance Marketing Executive* to manage and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have a strong analytical mindset, a basic understanding of paid marketing channels, and a passion for driving measurable growth.
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### *Key Responsibilities*
* Plan, execute, and optimize paid campaigns on platforms like *Meta Ads (Facebook & Instagram), Google Ads, and YouTube Ads*
* Monitor campaign performance and optimize for *leads, conversions, and ROI*
* Conduct keyword research, audience targeting, and competitor analysis
* Manage budgets and ensure cost-effective campaign execution
* Analyze campaign data and generate performance reports (daily/weekly/monthly)
* Work closely with the creative team for ad copies, banners, and landing pages
* Perform A/B testing to improve campaign performance
* Track and report key metrics like *CPL, CPA, CTR, ROAS*
* Stay updated with the latest digital marketing trends and platform updates
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### *Requirements*
* 0–3 years of experience in *Performance Marketing / Digital Marketing*
* Basic knowledge of *Google Ads, Meta Ads Manager, and Analytics tools*
* Understanding of lead generation and conversion funnels
* Solid analytical and problem-solving skills
* Good communication and coordination abilities
* Familiarity with tools like *Google Analytics, Tag Manager, or CRM tools* is a plus
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### *Preferred Skills*
* Experience in *Lead Generation Campaigns*
* Knowledge of *Landing Page Optimization*
* Basic understanding of *SEO & Email Marketing*
* Ability to manage multiple campaigns simultaneously
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### *Education*
* Bachelor’s degree in Marketing, Business, or related field (preferred but not mandatory)
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📌 Perfomance Maketing (Ahmedabad)
🏢 iiiEM Global Training
📍 Ahmedabad
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