Lead Analyst – Digital & Marketing AnalyticsRole Overview
We are looking for a Lead Analyst to own and drive the digital and marketing analytics function across the organization. This is not a purely web analytics or a general data analyst role. The scope spans multiple digital platforms, marketing channels, and data sources — including web analytics (GA4 or equivalent), ad platforms, CRM systems, survey data, and other MarTech and AdTech tools.
The person in this role will be responsible for extracting, integrating, and analyzing data from these sources to deliver actionable insights that improve campaign performance, customer acquisition, and overall marketing ROI. They will work closely with product, marketing, and data engineering teams to translate complex data into explicit business recommendations.
What This Role Covers
- Working across GA4, Adobe Analytics, or equivalent web analytics platforms to track and analyze user behavior, site performance, and conversion funnels.
- Querying and processing large-scale datasets using SQL and BigQuery (or similar cloud data warehouses), integrating data from multiple marketing and business sources.
- Cleaning, merging, and normalizing data from disparate platforms such as CRM systems, paid ad platforms (Google Ads, Meta Ads, etc.), email marketing tools, and survey platforms.
- Building and maintaining dashboards and reports in Looker Studio, Tableau, Power BI, or equivalent visualization tools to provide ongoing performance visibility to stakeholders.
- Analyzing campaign effectiveness across paid media, SEO, email, and other marketing channels using KPIs such as CTR, CPA, ROI, LTV, and conversion rates.
- Running and validating A/B tests, applying basic statistical methods (hypothesis testing, regression) to ensure data-driven decision-making.
- Performing cross-channel attribution analysis to understand how different marketing touchpoints contribute to conversions and revenue.
- Translating data findings into non-tec
📌 Web Analyst Lead (India)
🏢 Trantor
📍 India