Responsibilities:
- Plan, execute and optimize campaigns across Google Ads, Meta Ads and LinkedIn Ads.
- Drive qualified leads and optimize CPL, CPA, CPQL and Cost per Site Visit.
- Monitor campaign KPIs, conversions, ROAS and provide performance insights.
- Manage tracking and attribution using GA4, GTM, Meta Pixel, CAPI and Microsoft Clarity.
- Coordinate with website agencies for landing pages, tracking, website updates and conversion optimization.
- Manage social media content calendars and digital marketing initiatives.
- Improve lead funnels, online customer journey and digital sales.
- Leverage AI-powered marketing tools for campaign planning, reporting and optimization.
- Coordinate with agencies for influencer/social media campaigns and performance monitoring.