Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive perks and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start
Caring. Connecting. Growing together.
Primary Responsibilities
- Content Execution & Publishing
- Execute approved digital and social content plans across paid, owned, and earned channels
- Manage day-to-day publishing, scheduling, and trafficking of content across platforms including LinkedIn, Meta, X, and YouTube
- Adapt creative assets for platform-specific formats, placements, and technical requirements
- Campaign & Creative Collaboration
- Partner with creative and design teams to version, resize,



and optimize content assets for digital and social delivery
- Support execution of B2B, B2C, and Provider campaigns as defined by the Channel Lead
- Ensure campaign assets are approved, compliant, and production-ready prior to launch
- Platform Optimization & Quality Assurance
- Perform in-flight optimizations such as timing adjustments, format swaps, and CTA refinements within defined guardrails
- Conduct quality checks to ensure accuracy of copy, links, tags, and metadata
- Identify and escalate risks, issues, or performance anomalies in a timely manner
- AI & Tool Enablement
- Support implementation and usage of AI-driven tools to streamline content development, adaptation, and publishing
- Leverage automation and platform tools to improve speed, efficiency, and consistency of execution
- Provide feedback and learnings to inform tool and workflow optimization
- Performance Tracking & Reporting Support
- Track platform-level perf

📌 Channel Specialist (Gurugram)
🏢 Optum India
📍 Gurugram