Company: Edsmart Edu Services Pvt. Ltd.
Location: Bangalore
Employment Type: Full-time
Experience: 2–5 years
About the Role
Edsmart is looking for a Performance Marketing professional who can drive measurable and profitable growth across our e-commerce and digital channels.
The ideal candidate should be comfortable managing Meta Ads, Google Ads and e-commerce campaigns, analysing data, testing creatives and audiences, and continuously improving conversion and profitability.
Key Responsibilities
- Plan, execute and optimise performance marketing campaigns across Meta and Google.
- Manage campaign budgets and ensure efficient utilisation of advertising spend.
- Develop customer acquisition and retargeting strategies.
- Analyse campaign performance using CTR, CPC, CPM, CPA, CAC, conversion rate and ROAS.
- Track performance at product, campaign and audience level.
- Monitor website/e-commerce conversion performance.
- Identify opportunities to improve product pages, landing pages and conversion rates.
- Conduct A/B testing of creatives, audiences, offers and campaign structures.
- Coordinate with the content/design team for performance creatives.
- Analyse customer acquisition cost and product-level profitability.
- Identify campaigns/products that are generating profitable versus unprofitable sales.
- Prepare weekly and monthly performance reports for management.
- Recommend budget allocation based on campaign and product performance.
- Monitor competitors, market trends and customer behaviour.
- Support Amazon/e-commerce advertising and marketplace growth where required.
- Ensure accurate tracking of leads, orders, revenue and advertising spend.
Key Skills Required
- Hands-on experience with Meta Ads Manager.
- Good working knowledge of Google Ads.
- Strong understanding of e-commerce performance marketing.
- Knowledge of Google Analytics / GA4 and conversion tracking.
- Valuable Excel / Google Sheets skills.
- Ability to analyse marketing data and draw actionable c