Paid Media Google & Meta Ads
- Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube)
- Manage Meta Ads (Facebook & Instagram) campaigns across full funnel awareness to conversion
- Own campaign budgets, bidding strategies, A/B testing, and audience segmentation
- Deliver weekly and monthly performance reports with actionable insights

SEO & AI-Driven Content Marketing
- Drive organic traffic through on-page and off-page SEO strategies
- Leverage AI tools (ChatGPT, Gemini, Jasper, SurferSEO, etc.) to accelerate content creation and optimization
- Conduct keyword research, content gap analysis, and technical SEO audits

Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO)
- Optimize content to appear in AI-generated answers (ChatGPT, Perplexity, Google SGE, Bing Copilot)
- Implement structured data, FAQ schema, and entity-based content strategies for AEO visibility
- Monitor and improve brand presence in generative search responses
- Stay updated on evolving GEO/AEO best practices and apply them proactively





US B2C Market Strategy
- Develop and execute campaigns specifically for US consumer audiences
- Understand US market seasonality, consumer behavior, and compliance requirements (TCPA, CAN-SPAM, etc.)
- Collaborate with copywriters and designers to create culturally relevant US-facing ad creative

Analytics & Reporting
- Track, analyze, and report on KPIs: CPL, CPA, ROAS, CTR, CVR, organic rankings
- Use Google Analytics 4, Search Console, Meta Business Suite, and third-party tools for data-driven decisions
- Identify performance gaps and course-correct campaigns in real time

Requirements

Mandatory
- 4+ years of hands-on digital marketing experience
- Proven expertise in Google Ads (Search, Display, PMax) and Meta Ads (Facebook/Instagram)
- Minimum 1 year of experience managing campaigns for the US market
- B2C marketing experience is mandatory brand or performance campaigns
- Working knowledge of SEO tool

📌 Performance Marketing Specialist (Chennai)
🏢 Lemonpeak Marketing Services
📍 Chennai