Performance Marketing Specialist

Experience:
2+ Years

Location:
Work from Office

Company:
Scale247

About the Role

Scale247 is looking for an experienced
Performance Marketing Specialist
who can manage and optimize paid marketing campaigns across
Meta Ads, Google Ads and WhatsApp Marketing
.

The ideal candidate should have strong hands-on experience in
D2C/e-commerce and service-based businesses
, with a strong understanding of performance marketing funnels, customer acquisition, conversion optimization and ROAS/ROI-driven campaigns.

Key Responsibilities
- Plan, launch, manage and optimize
Meta Ads and Google Ads campaigns
.
- Develop performance marketing strategies for
D2C/e-commerce and service-based businesses
.
- Manage campaigns across the complete funnel —
TOF, MOF and BOF
.
- Analyze key performance metrics such as
ROAS, CPA, CPL, CTR, CPM, CPC, CVR, AOV and conversion rates
.
- Identify campaign-level and funnel-level performance issues and implement optimization strategies.
- Scale winning campaigns while maintaining profitability and efficiency.




- Conduct audience research, competitor research and market analysis.
- Develop and test different
audiences, creatives, ad copies, offers and campaign structures
.
- Work closely with the creative team to identify winning creative angles, hooks, formats and messaging.
- Understand
D2C customer journeys
, retargeting, catalog/product ads and conversion funnels.
- Manage and strategize
WhatsApp Marketing
campaigns for lead nurturing, remarketing and customer retention.
- Use
AI tools such as Claude, ChatGPT and other AI platforms
for research, analysis, ideation, copywriting and marketing workflows.
- Prepare regular performance reports and provide actionable insights.
- Stay updated with changes and recent features across Meta, Google and WhatsApp advertising platforms.

Required Skills
- 2+ years of hands-on experience in Performance Marketing.
- Strong expertise in
Meta Ads/Facebook Ads
.
- Strong understandi

📌 Performance marketing (Ahmedabad)
🏢 Scale247
📍 Ahmedabad