Managing marketing specific automation tools to devise strategies and optimise marketing processes, including CEP (Whatsapp, Email, SMS/RCS), CRM (lead management (lead generation, nurturing, scoring), customer journey orchestration across web/app platforms, A/B testing and segmentation, AI/ML data modelling and analytics, UAT. Handle day-to-day troubleshooting and optimization of integrations across marketing platforms. Handling up-to-date communication tools, technologies, and advanced analytics, enhancing the overall digital marketing strategy and operational efficiency.

Job Description:

• Oversee the development, implementation, and maintenance of digital platforms, including websites, mobile apps, customer portals and chatbot interfaces. Ensure platforms are user-friendly, secure, and compliant with industry regulations.

• Analyse data from digital platforms to identify trends, customer behaviours, and areas for improvement. Generate reports to inform strategic decisions and enhance customer experience.

• Develop strategies to improve the digital customer journey,



ensuring seamless interactions and satisfaction. Implement feedback mechanisms to continuously refine and enhance digital services

• Develop and manage chatbot and conversational AI solutions to optimise customer acquisition and enhance customer support and engagement. Integrate chatbots with platforms like WhatsApp / Web / App to provide seamless customer experience. Continuously monitor and improve chatbot performance based on user feedback and analytics

• Implement and manage WhatsApp as a communication channel for customer interactions. Ensure WhatsApp communications are secure, compliant, and integrated with other digital platforms.

• Develop and implement AI/ML models to predict lead propensity and customer disposition. Analyse customer data to identify high-potential leads and tailor marketing strategies accordingly. Continuously refine models to improve accuracy and effectiveness in lead ge

📌 Martech Professional (Mumbai)
🏢 Seven N Half
📍 Mumbai