Malabar Metals is looking for a Digital Marketing Specialist to strengthen our online presence and generate quality business leads through digital marketing. The ideal candidate will have hands-on experience in social media marketing, content creation, SEO, paid advertising, and lead generation.

You will be responsible for planning and executing digital marketing activities that showcase our industrial metal fabrication, laser cutting, and related metalwork services to potential customers and businesses.

Key Responsibilities
- Develop and execute digital marketing strategies to increase brand awareness and generate leads.
- Manage and grow the company's social media presence across Instagram, Facebook, LinkedIn, and YouTube.
- Create engaging content including social media posts, reels, promotional videos, product/service videos, and short-form video content.
- Shoot, edit, and produce professional videos showcasing laser cutting, metal fabrication, machinery, projects, products, and company activities.
- Edit videos for Instagram Reels, YouTube Shorts, YouTube,



and other digital platforms.
- Add captions, transitions, music, graphics, and other visual elements to improve video engagement.
- Plan and manage Google Ads, Meta Ads, and other relevant paid campaigns.
- Conduct keyword research and implement SEO strategies to improve website visibility.
- Create marketing campaigns targeting B2B and industrial customers.
- Generate and manage leads through digital channels.
- Monitor campaign performance and prepare regular reports on reach, engagement, leads, and conversions.
- Coordinate with the production and sales teams to understand services and develop relevant marketing content.
- Research competitors, industry trends, and recent digital marketing opportunities.
- Maintain and update website content when required.
- Manage online listings, business profiles, and customer reviews.
- Continuously test and optimize campaigns to improve marketing ROI.

Requirements
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📌 Digital Marketing Specialist (Malappuram)
🏢 Malabar Metals
📍 Malappuram