The GTM Lead at YuniQ is a full spectrum role that starts from understanding the market and ends at closing revenue. YuniQ builds software products and this person will be responsible for taking those products to market - end to end. This is not a role with a defined handoff. The person owns the entire journey from identifying who the right customer is, to crafting the right message, to getting on a call and converting them into a paying customer. The way this works is simple - the person will be given a product. Everything else is on them. They have to figure out who to sell it to, how to position it, how to reach the right people, and how to close them. This person will work closely with the founder and will be the primary driver of revenue growth across YuniQs software products. This role is ideal for someone who has done bits of this across different contexts and is now ready to own the full loop. It requires equal parts strategic thinking and hands-on execution.
The person should be comfortable moving between building a positioning document and getting on a cold outreach call on the same day.
Core Responsibilities
- ICP Research and Definition The GTM Lead is responsible for deeply understanding who the ideal customer is for each software product at YuniQ. This is not a one-time exercise - it is an ongoing process that evolves as the market and product evolve. Day to day this means: Conducting primary research through conversations with potential customers, prospects, and people in the target market Analysing patterns across conversations and market signals to identify the best-fit customer profile Identifying the specific industries, company sizes, roles, and pain points that define the ideal customer Documenting the ICP in a way that can be used across messaging, outreach, and sales Revisiting and updating the ICP as recent data comes in from the market
- Positioning and Messaging The GTM Lead owns how each YuniQ product is positioned in the market
📌 Senior Marketing (Chennai)
🏢 TekClan
📍 Chennai
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