Adobe Analytics/AEP Key Responsibilities
- Implement and manage Adobe Analytics across web and digital channels.
- Configure events, variables, segments, classifications, and calculated metrics.
- Build reports and dashboards using Analysis Workspace.
- Work with AEP, Adobe Web SDK, XDM, and ECID.
- Manage Adobe Tags (Launch), data layers, rules, and data elements.
- Perform SIT, UAT, and production validation and troubleshoot tracking issues.
- Collaborate with Business, Marketing, Product, and Engineering teams.
- Analyze customer behavior, conversions, and journeys to provide business insights.