About the RoleWe are looking for a creative, energetic and result-oriented Digital Marketing & Branding Executive who can independently manage our company's digital marketing, online branding, customer communication and promotional activities.

The person will be responsible for increasing Adamson Corporate's online visibility, generating enquiries/leads and building a strong brand presence across digital platforms.

Key Responsibilities1. WhatsApp Marketing

- Manage customer database and WhatsApp marketing campaigns.
- Send product catalogues, offers, new launches and promotional messages.
- Plan regular customer engagement and follow-up campaigns.
- Maintain and organize customer contacts.

2. Google Marketing & Promotions

- Manage Google Ads and promotional campaigns.
- Generate relevant B2B/corporate enquiries.
- Monitor campaign performance and optimize advertisements.
- Track leads and marketing ROI.

3. Google Business Profile / Google Maps

- Manage and regularly update Google Business Profile.
- Upload new products, photos, offers and business updates.
- Manage customer reviews and responses.
- Improve local visibility and Google Maps presence.
- Identify opportunities to increase calls, enquiries and visits.

4. Social Media Marketing

- Manage Instagram, Facebook and LinkedIn pages.
- Create and publish product posts, reels, stories and promotional content.
- Plan a monthly social media content calendar.
- Monitor engagement and audience response.

5. Branding & Marketing

- Develop new branding and promotional ideas for corporate bags.
- Suggest innovative ways to present and promote our products.
- Plan campaigns for exhibitions, corporate gifting seasons and special offers.
- Maintain consistency of company branding across all platforms.

6. Corporate Bag Branding Ideas

- Research new bag branding techniques and trends.
- Suggest suitable branding methods such as DTF, screen printing, embroidery, laser engraving, embossing,



etc.
- Develop ideas for logo placement, packaging and promotional presentation.
- Research competitor products and branding strategies.

7. Lead Generation

- Identify new online lead-generation opportunities.
- Generate enquiries from Google, WhatsApp, social media and other digital channels.
- Maintain proper lead records and coordinate with the sales team.
- Follow up on marketing-generated enquiries when required.

8. Content & Creative Coordination

- Prepare basic marketing content, captions and promotional messages.
- Use Canva or similar tools for basic creatives.
- Coordinate with the graphic designer for professional creatives and campaigns.
- Assist in creating product catalogues and promotional materials.

9. Competitor & Market Research

- Monitor competitors' products, pricing, promotions and digital activities.
- Research current corporate gifting and promotional bag trends.
- Suggest new products and marketing opportunities based on market demand.

10. Reporting & Performance Tracking

- Maintain monthly reports for:
- Leads generated
- WhatsApp campaigns
- Google Ads performance
- Social media performance
- Google Business Profile performance
- Enquiries and conversions
- Suggest improvements based on campaign results.
- Required SkillsDigital Marketing
- WhatsApp Marketing
- Google Ads
- Google Business Profile / Google Maps
- Social Media Marketing
- Lead Generation
- Canva / Basic Graphic Design
- Content Writing
- Branding & Marketing Strategy
- Competitor Research
- Good communication skills
- Creative thinking and initiative
- Preferred Candidate1–3 years of practical digital marketing experience.
- Experience handling Google Ads and social media independently.
- Knowledge of WhatsApp marketing and Google Business Profile.
- Experience in corporate gifting, bags, promotional products or B2B marketing will be an advantage.
- Should be comfortable working independently and taking ownership of marketing activities.

📌 Digital Marketing Manager (Hyderabad)
🏢 Adamson Corporate
📍 Hyderabad