About Us

We are a global learning platform on a mission to motivate every learner by empowering every educator.

From K–12 classrooms and universities to corporate training settings, our platform is trusted in over 150+ countries by 75 million monthly active users. In the U.S., 90% of schools use Wayground to engage students and transform learning through technology.

Wayground is a high-growth, profitable SaaS company backed by leading investors including Tiger Global, GSV, and Nexus Venture Partners.

If you're excited about education and international SaaS and want to build towards a mission that you can be proud of, then Wayground is the right place for you.

About the role

Wayground is looking for a hands-on freelance consultant to run ad campaigns for us over a focused 2-month engagement.

You'll take full day-to-day ownership of our Meta and TikTok ad accounts — launching, monitoring, and optimizing campaigns. By the end of the contract, we should have well-performing campaigns and a much clearer internal understanding of how we got those results.





This is a outstanding fit for someone who enjoys being in the weeds of campaign management, is naturally organized, and likes explaining their thinking out loud rather than working in a black box.

What you'll own
- Defining, together with us in week 1, the KPIs and benchmarks this engagement will be measured against (e.g., CPA, ROAS, CTR, conversion rate) so success is concrete, not vague.
- End-to-end management of paid campaigns on Meta Ads Manager and TikTok Ads Manager, within an agreed budget — from full-funnel campaign setup (awareness through conversion) to daily execution.
- Daily monitoring of campaign performance — spend, CPM/CPC/CPA, CTR, conversion rate, ROAS — and making timely calls on what to pause, scale, or adjust.
- Full-funnel campaign execution: including audience targeting, segmentation, creative A/B testing and rotation, and pixel/conversion tracking setup.
- Keeping a clear, up-to-date log of wh

📌 Social Ads Consultant (Bengaluru)
🏢 Wayground (formerly Quizizz)
📍 Bengaluru