Role & responsibilities
- Overall, Knowledge of Digital platform for marketing activities
- Developing and executing content calendars.
- Creating and nurturing social media communities
- Staying updated about the latest social media trends.
- Tracking helpful social media metrics
- Creating and running effective social media marketing campaigns
- Creating analytical reports on monthly/ quarterly/ half yearly/ yearly basis
- Running ad campaigns on social media platforms
- Lead generation on various SM platforms
- Technical Knowledge of entire CPC activity
- End to end SEO activity Keyword research, Content management
- Research and implement search engine optimization recommendations.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Lead generation on google platform.
- Tracking lead calls
- Bidding on keywords
- Creating or applying an ad structure
- Targeting the right audience
- Studying competitor data
Preferred candidate profile
Skills required:
- Extensive knowledge of all digital and social media platforms and best practices
- Robust multi-tasking skills
- Ability to craft engaging content.
- Ability to create effective social media marketing strategies and campaigns.
Other Requirements
- More than 5 to 7 years experience in overall digital marketing
- Experience in handling minimum and maximum budget on SMM & Advertising
- Knowledge of Digital and App advertising
- Should be well-versed with tools for analytics and AI etc.
- Should be able to handle team of junior talent.
- Digital & Tech savvy
- Sho