Purpose & Relevance
Drive Brand Strategy Across Channels
- Represent and drive the brand’s seasonal point of view and strategic priorities with trade partners during key go-to-market (GTM) milestones.

Optimize Assortment Mix -
Ensure the most effective and balanced assortment mix is curated for each trade partner, aligned with channel objectives and consumer demand.

Consumer-Centric Range Building
-Recommend and finalize ranges that resonate with the target consumer, enabling the achievement of sell-through targets across channels.

In-Season Trading Support
- Support channel teams and partner merchandisers by sharing actionable insights, best practices, and in-season interventions to optimize performance.

Key Responsibilities
Pre-Season Planning and Buying
OTB (Open-to-Buy) & Assortment Planning
- Develop sub-category and gender/division-level buy plans grounded in historical performance and future growth potential.
- Provide sellout-driven insights to curate seasonal assortments aimed at maximizing sell-through performance.




- Identify and act upon any opportunities related to assortment or category planning for the MBC channel.

Buying Strategy & Seasonal Priorities
- Drive DPC buying strategy and key seasonal priorities in alignment with partner merchandising and operations teams.

Feedback to Channel/CTC Teams
- Offer both quantitative and qualitative feedback on assortment planning in collaboration with marketing and channel stakeholders.

Go-To-Market (GTM) Participation
- Engage in major GTM milestones to understand key seasonal brand and business unit strategies, integrating them into the DPC planning outlook.
- Support channel teams during the GTM process by reviewing partner orders and providing relevant, data-backed feedback

In-Season Planning & Trading
Campaign Launches
- Collaborate closely with channel teams to ensure timely billing and smooth execution of campaign article launches.

Replenishment Model
- Lead the replenishment program for DPC, wit

📌 AM Buying (Gurugram)
🏢 Adidas
📍 Gurugram