Overview
Responsibilities
- Lead media planning and negotiate programmatic deals across DSPs and platform partners
- Lead a team of programmatic specialists, providing guidance, mentorship, and performance management
- Develop and execute client-centric programmatic strategies focused on achieving KPIs and driving business growth
- Own end-to-end client relationship management, including regular, explicit reporting on campaign performance against predefined goals
- Proactively identify and pursue account growth opportunities in partnership with Account Managers
- Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results
- Design and implement custom bidding scripts to improve campaign efficiency and performance
- Utilize MMPs and analytics platforms to generate data-driven insights and recommendations
- Design and run structured A/B testing and experimentation frameworks to identify winning strategies
- Own attribution modelling approach and its application across client campaigns
- Manage large-scale programmatic budgets,



including forecasting and pacing
- Collaborate with business teams and other channel teams to ensure seamless campaign execution
- Analyse campaign performance data to identify trends and continuously optimize strategy
- Ensure adherence to data privacy, brand safety, and ad fraud standards across all campaigns
- Stay ahead of industry trends and implement emerging programmatic technologies and best practices
Requirements

Experience
- 8–12 years of experience in programmatic campaign management, including proven experience leading and developing a team
- Demonstrated experience in media planning and negotiating programmatic deals

Technical Expertise
- Expert-level knowledge of DV360, with extensive experience across other leading DSPs
- Experience developing and implementing custom bidding scripts
- Strong working knowledge of MMPs and advanced analytics platforms
- Expert knowledge of attribution modelling an

📌 Director (India)
🏢 Publicis Groupe Holdings
📍 India