Growth & Marketing Manager – Digital & Offline Marketing

Company: Dr Expert Edulinks & Dr Expert Academy

Location: Calicut, Kerala

Job Type: Full time

Experience: 3+ years

Department: Marketing

Reporting To: CEO

Job Overview

Dr Expert Edulinks and Dr Expert Academy are looking for an experienced and result-oriented Marketing Manager to lead our Digital & Offline Marketing operations.

The candidate will be responsible for developing and executing marketing strategies across performance marketing, social media, brand marketing, events, campaigns, partnerships, and offline promotional activities to generate quality leads and drive business growth.

We are looking for someone who can plan, execute, monitor, analyze, and take complete ownership of marketing performance.

Key Responsibilities

Digital & Performance Marketing

* Plan and manage campaigns across Meta, Google, YouTube, and other relevant platforms.

* Monitor CPL, lead quality, conversion rates, CAC and overall campaign ROI.

* Optimize campaigns based on performance data.





* Coordinate with creative/content teams for high-performing ad creatives.

* Develop remarketing and conversion-focused campaigns.

* Monitor source-wise and campaign-wise lead performance.

Offline Marketing

* Plan and execute offline marketing campaigns across Kerala and other target markets.

* Identify and develop opportunities with **schools, colleges, educational institutions, student communities, and relevant organizations**.

* Plan seminars, career guidance programs, education fairs, exhibitions, roadshows, and promotional events.

* Coordinate with external vendors for banners, hoardings, brochures, print media, events, and other offline activities.

* Track the performance and ROI of offline marketing activities.

* Develop strategies to generate measurable leads through offline channels.

* Explore new offline marketing opportunities and partnerships.

Brand Marketing

* Strengthen the brand presen

📌 Growth & Marketing Manager | Digital + Offline | Education Sector | Calicut (Kozhikode)
🏢 Dr.Expert Edulinks
📍 Kozhikode