Digital Marketing Executive

Glowing Digital
Location: Park Street, Kolkata, West Bengal
Job Type: Full-Time | On-Site
Experience: 1–2 Years
Salary: ₹20,000 – ₹25,000 per month
Joining: Immediate Joiners Preferred

Job Summary

Glowing Digital is looking for a Digital Marketing Executive – Performance Marketing with hands-on experience in Google Ads and Meta Ads.

The ideal candidate should be confident in managing paid campaigns, analyzing performance data, optimizing budgets, and generating quality leads and conversions.

Key Responsibilities
- Plan, execute, manage, and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns.
- Manage campaign budgets to maximize leads, conversions, and ROI.
- Conduct keyword research, audience research, and competitor analysis.
- Create and test ad copies, creatives, audiences, and landing page strategies.
- Monitor CPC, CTR, CPL, CPA, ROAS, conversion rate, and lead quality.
- Manage conversion tracking using GA4, Google Tag Manager, and Meta Pixel.
- Conduct A/B testing and implement data-driven campaign optimizations.




- Prepare campaign performance reports and provide actionable insights.
- Work closely with Design, Content, and Development teams to improve campaign performance.
- Stay updated with advertising platform changes and performance marketing trends.

Required Skills & Qualifications
- 1–2 years of hands-on experience in Performance Marketing, PPC, or Digital Marketing.
- Strong practical knowledge of Google Ads and Meta Ads Manager.
- Working knowledge of LinkedIn Ads, GA4, Google Tag Manager, and Looker Studio.
- Understanding of conversion tracking, attribution, audience segmentation, and funnel optimization.
- Experience with A/B testing and paid campaign optimization.
- Strong analytical and problem-solving skills.
- Positive communication and reporting skills.
- Ability to manage multiple campaigns and meet deadlines.

Candidate Requirements

Please apply only if you have practical campaign management experience

📌 Digital Marketing Executive (Kolkata)
🏢 Glowing Digital
📍 Kolkata