Senior SEM Specialist

Paid Acquisition • Google & Meta • India & US Markets

Company Revisible a vSplash brand

Location Hyderabad / Remote (India)

Type Full time

Markets India and United States

ABOUT REVISIBLE

Revisible, a vSplash brand, helps small businesses get found and recommended across Google, local platforms,

and AI-driven search. We partner with SMBs across the U.S. and India to improve online visibility, strengthen

local presence, and generate customer demand through search and digital marketing.

THE ROLE

We are looking for a paid media specialist to own Google Ads and Meta Ads campaigns across two markets. This

is an individual contributor role — you build, run, and optimise campaigns yourself.

The focus is lead generation: qualified enquiries from small business owners in India and the US, with separate

strategies, budgets, and targets for each market.

RESPONSIBILITIES

Campaign management • Build and manage Google Ads campaigns across Search, Performance Max, and Demand Gen. • Run Meta campaigns across Facebook and Instagram — lead gen,



retargeting, and traffic. • Maintain separate campaign structures, keyword strategies, and bidding logic for India and the US. • Create and optimize ad copy for India and U.S. audiences. • Own budget allocation across platforms and markets, shifting spend based on performance data.

Lead quality
- Work with the sales team to define qualified leads and optimise campaigns toward that definition. • Review lead quality feedback regularly and adjust targeting, messaging, and offers accordingly. • Identify which segments, keywords, and creatives produce leads that convert and prioritise those

signals.

Tracking and attribution
- Own conversion tracking across Google Ads, Meta Ads, GA4, and Google Tag Manager. • Implement offline conversion imports so platforms optimise on actual sales, not just form submissions. • Identify and resolve tracking gaps proactively.

Testing and reporting
- Use automation and AI-assi

📌 Search Engine Marketing Specialist (Hyderabad)
🏢 VSplash Techlabs
📍 Hyderabad