We are looking for an experienced and entrepreneurial Senior Manager D2C & Brand Growth to lead the launch and growth of RawMatter, our upcoming men's personal care and grooming brand.

This will initially be a hands-on role with end-to-end responsibility for building RawMatter's D2C business from launch strategy, e-commerce and customer acquisition to retention, analytics and revenue growth.

Over time, the role will expand beyond RawMatter as we launch additional consumer brands across different categories and build a House of Brands.

The person joining us will have the chance to build and lead a dedicated D2C team responsible for managing and scaling multiple brands.

Key Responsibilities

D2C Strategy & Business Ownership
- Own the overall D2C strategy, launch plan and growth roadmap for RawMatter.
- Take responsibility for revenue, growth, customer acquisition, retention and overall channel performance.
- Develop annual and quarterly business plans, budgets and growth targets.
- Track unit economics including CAC, ROAS, AOV, contribution margins,



repeat purchase rates and LTV.
- Identify new growth opportunities across products, channels, customer segments and markets.

E-commerce & Marketplace Management
- Manage and optimise the brand's own D2C website and online customer journey.
- Drive sales across relevant marketplaces such as Amazon, Flipkart and other emerging commerce platforms.
- Manage product listings, merchandising, pricing, promotions, bundles and online launches.
- Continuously improve conversion rates, checkout experience and overall website performance.

Performance Marketing & Customer Acquisition
- Develop customer acquisition strategies across Meta, Google, marketplaces and other digital channels.
- Work closely with internal teams and/or external agencies to plan and optimise performance marketing campaigns.
- Monitor CAC, ROAS, conversion rates and channel-level profitability.
- Test new audiences, creatives, offers, landing pages an

📌 Senior ManagerC (Mumbai)
🏢 Khyati Healthcare
📍 Mumbai