About the Role

We are seeking an experienced and results-driven Digital Marketing Executive to lead and manage all our digital marketing efforts for our real estate business in Jaipur. You will be responsible for generating high-quality leads through paid advertising, organic search, and email campaigns, helping us grow our brand presence and property sales pipeline.

Key Responsibilities

Meta & Google Ads (Paid Advertising)

• Plan, create, manage, and optimize paid ad campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max).

• Design targeted audience segments based on demographics, interests, locations (Jaipur & feeder cities like Delhi, Mumbai, Kota), and custom audiences.

• Create compelling ad copy, visuals, and video scripts tailored for real estate — property launches, open houses, limited-period offers.

• Manage ad budgets efficiently to maximize ROI and minimize cost-per-lead (CPL).

• Conduct A/B testing on creatives, headlines, CTAs, and landing pages.

• Monitor campaign performance daily — impressions, CTR, conversion rate, CPL — and optimize accordingly.

• Set up and manage Meta Pixel, Google Tag Manager, and conversion tracking.

• Run retargeting campaigns to re-engage users who visited the website or engaged with ads.

SEO (Search Engine Optimization)

• Conduct keyword research targeting real estate terms in Jaipur — 'flats in Jaipur', 'plots for sale Ajmer Road', '2 BHK Vaishali Nagar', etc.

• Perform on-page SEO: optimize meta titles, descriptions, headings, URLs, image alt tags, and internal linking.





• Develop and manage a content calendar — property blogs, neighbourhood guides, real estate tips for buyers.

• Build quality backlinks through outreach, local directories, real estate portals, and PR articles.

• Manage Google My Business profile to improve local search presence.

• Perform regular technical SEO audits — site speed, mobile responsiveness, crawl errors, XML sitemaps.

• Track and report SEO performance using Google Search Console, Google Analytics, and SEMrush/Ahrefs.

Email Marketing

• Design and execute email marketing campaigns for new property launches, site visit invitations, festival offers, and investor newsletters.

• Segment email lists based on buyer type (first-time buyers, investors, NRIs), budget, and interest.

• Write engaging email copy and design HTML email templates using tools like Mailchimp, HubSpot, or Zoho Campaigns.

• Monitor open rates, click-through rates, and unsubscribes; continuously optimize for better deliverability.

• Maintain and clean the email database to ensure compliance and high deliverability.

• Set up automated drip email sequences for lead nurturing.

Reporting & Strategy





• Prepare weekly and monthly performance reports for all digital channels.

• Identify trends and insights to continuously improve digital marketing strategies.

• Collaborate closely with the tele-calling and sales team to ensure lead quality and follow-up alignment.

• Stay updated on real estate market trends in Jaipur and digital marketing best practices.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Mass Communication, Business, or related field.

• 2–4 years of hands-on experience in digital marketing, with proven expertise in Meta Ads and Google Ads.

• Demonstrated experience managing real estate campaigns is a robust advantage.

• Proficiency in Google Analytics, Google Search Console, Meta Ads Manager, and Google Ads.

• Knowledge of SEO tools — SEMrush, Ahrefs, Moz, or similar.

• Experience with email marketing tools — Mailchimp, HubSpot, Zoho Campaigns, or similar.

• Strong analytical mindset — ability to read data and make decisions.

• Basic design skills using Canva, Adobe Express, or Photoshop for ad creatives.

• Good written English and Hindi communication skills.

Preferred (Good to Have)

• Google Ads Certification and/or Meta Blueprint Certification.

• Experience with real estate portals advertising (99acres, MagicBricks, Housing.com).

• Knowledge of marketing automation and CRM integration.

• Video editing skills for YouTube/Instagram Reels content.

• Understanding of RERA regulations and real estate buyer journey in Rajasthan.

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