Job Summary

We are looking for a creative and results-driven Digital Marketing Executive to manage and execute digital marketing campaigns across various online channels. The ideal candidate should have a good understanding of social media marketing, content marketing, paid advertising, and digital analytics.

- Key Responsibilities
- Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms.
- Manage and grow the company’s social media presence.
- Develop and coordinate content for websites, social media, blogs, email campaigns, and other digital channels.
- Manage Google Ads and social media advertising campaigns.
- Monitor campaign performance and optimize campaigns based on key metrics.
- Conduct keyword research, competitor analysis, and market research.
- Track website traffic, leads, conversions, and campaign ROI using tools such as Google Analytics and Search Console.
- Coordinate with designers, content writers, sales teams, and other departments.
- Prepare regular digital marketing performance reports.
- Stay updated on the latest digital marketing trends, tools,



and best practices.
- Required Skills
- Knowledge of social media marketing, Google Ads, and Meta Ads.
- Basic understanding of Google Analytics, Google Search Console, and keyword research tools.
- Positive written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Creativity and attention to detail.
- Ability to manage multiple campaigns and deadlines.
- Basic knowledge of Canva or other design tools is an advantage.
- Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 0–3 years of experience in digital marketing preferred.
- Relevant digital marketing certifications are an added advantage.
- Key Performance
- Indicators (KPIs)Website traffic and organic growth
- Lead generation and conversion rate
- Social media engagement and growth
- Advertising campaign ROI/ROAS
- Search engine rankings
- Cost per lead/customer acquisition
- Overall digital campaign performance

📌 Digital Marketing Executive (Ahmedabad)
🏢 Parshwa Engineering
📍 Ahmedabad