We are seeking a highly analytical and execution-focused Performance Marketer to lead paid media initiatives across key digital advertising channels. This role will be responsible for planning, executing, optimizing, and scaling performance campaigns with a solid focus on measurable outcomes such as ROAS, ACOS, CAC, CPA, conversion efficiency, and overall campaign performance.

Key Responsibilities

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Manage end-to-end paid advertising campaigns across platforms including:

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Google Ads

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Meta Ads (Facebook / Instagram)

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Monitor and optimize campaign performance based on key metrics such as ROAS, CPA, CAC, CTR, CVR, and cost efficiency.

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Manage budgets, bidding strategies, audience targeting, and channel allocation to maximize returns.

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Conduct ongoing A/B testing across creatives, audiences, campaign structures, and landing pages.

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Identify performance bottlenecks and implement data-backed solutions to improve efficiency and scale.

Requirements

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5-7 years of experience in Performance Marketing.

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Proven track record of managing budgets and delivering measurable performance outcomes.

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Understanding of attribution, conversion tracking, pixels, analytics tools, and reporting.

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Comfortable working with numbers, campaign data, and optimization frameworks.

Preferred Experience

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Experience in e-commerce / D2C / marketplace performance marketing.

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Familiarity with product feed ads, retargeting, and marketplace sponsored ads.

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Experience managing performance campaigns for consumer brands.

Interested candidates can also share the updated resume at: [email protected]

📌 Performance Marketer (Noida)
🏢 TWF Flours
📍 Noida