Location:
Coimbatore

Position:
Full-time

Industry:
FMCG / Food / Traditional Foods

We are looking for a
Deputy Manager – Sales & Marketing
to drive the B2B growth of
Pettikadai
, a growing brand bringing authentic traditional Tamil Nadu sweets and snacks to modern markets across India and international markets.

This role will focus on building solid
B2B sales channels
, developing institutional and HoReCa business, expanding our retail presence, and creating long-term business relationships.

Key Responsibilities
- Drive
B2B sales and business development
for corporate gifting, bulk orders, institutional sales, and customised requirements.
- Develop and grow
HoReCa business
across Hotels, Restaurants, Cafés, Resorts, Caterers and other food-service businesses.
- Develop new business opportunities through
field sales, networking, referrals, exhibitions, industry events and direct business outreach
.
- Build relationships with
corporates, hotels, restaurants, cafés, caterers, distributors, retailers and institutional buyers
.




- Drive corporate gifting and festive bulk-order opportunities, including customised hampers and curated product solutions.
- Develop and execute territory-wise
B2B sales strategies and business development plans
.
- Manage the complete sales cycle — prospecting, meetings, presentations, negotiations, order closure and relationship management.
- Maintain strong relationships with existing B2B customers and identify opportunities for
repeat business and account expansion
.
- Track sales pipeline, customer acquisition, conversion and revenue against targets.
- Work closely with internal teams on pricing, product selection, sampling, quotations, fulfilment and customer requirements.
- Gather market intelligence and competitor insights to identify current opportunities and strengthen Pettikadai's B2B positioning.

What We're Looking For
- 2–5 years of experience
in B2B Sales / Business Development / Channel Sales / HoReCa Sales.
- Experience in
FMCG

📌 Deputy Manager –B Sales (Coimbatore)
🏢 Pettikadai.in
📍 Coimbatore