Roles and Responsibilities :
- Develop and execute marketing strategies to drive business growth in the BFSI sector.
- Collaborate with cross-functional teams to launch recent products and services, ensuring successful product-market fit.
- Analyze market trends, customer needs, and competitor activity to inform data-driven marketing decisions.
- Manage multiple projects simultaneously, prioritizing tasks effectively to meet deadlines.
Job Requirements :
- 6-10 years of experience in marketing or a related field within the BFSI industry.
- Strong understanding of marketing automation tools (e.g., Marketo) and ability to leverage them for campaign optimization.
- Proven track record of developing effective go-to-market strategies that drive revenue growth.