The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Responsibilities-:
- Devising digital marketing strategy for Omni channel platform to drive engagement across all digital channels by planning and running paid media campaigns across social media platforms, Google and SMS marketing
- Driving the online aggregators & delivery partner tie-ups for business growth & promotion -food aggregators & B2C website
- Managing and executing PR Campaigns for the brand
- Planning,
designing and executing marketing campaigns and events
- Planning ATL, BTL and TTL marketing strategies
- Managing recent product/brand listing and promotion across the internal & external channels
- Benchmarking brands, products, prices across online and offline stores to gather insights and plan growth strategy
- Managing the social media platforms and the website of the brand
- Planning new store opening strategies
- Conducting and monitoring market research on the competitors and the F&B; industry
- Create online and offline marketing contents/copywriting