JOB DESCRIPTION: UPES COMMUNITY MANAGER

Location : UPES Dehradun

About the Role

UPES is looking for a passionate and execution-driven Community Manager to lead the University's flagship student leadership and advocacy program. This role will be responsible for building, nurturing, and scaling a high-performing community of 200+ student ambassadors.

The ideal candidate is equal parts community builder, project manager, and content strategist, with the ability to inspire students while driving measurable business outcomes.

Key Responsibilities:

1. Community Management
- Build, onboard, and manage a community of 200300 student ambassadors across all 7 schools.
- Foster high engagement through regular communication, mentorship, recognition programs, and community initiatives.
- Plan and execute training sessions on brand advocacy, storytelling, content creation, and digital engagement.
- Build a culture of ownership, collaboration, and healthy competition within the ambassador community.

2. Program Execution
- Drive flawless execution of the program calendar, campaigns, events,



challenges, and activations.
- Coordinate with Admissions, Student Affairs, and Schools to ensure timely delivery of initiatives.
- Ensure ambassadors actively represent UPES across campus events, social platforms, student communities, and admission cycles.

3. Content & Brand Advocacy
- Develop content briefs, campaign ideas, and storytelling frameworks for ambassadors.
- Guide students in creating high-quality, platform-native content including Reels, Instagram Stories, campus diaries, testimonials, and event coverage.
- Encourage authentic conversations across platforms such as Instagram, LinkedIn, Reddit, and student forums to strengthen the UPES brand.

4. Performance & Analytics
- Define success metrics and KPIs for the community, including:
- Active ambassador participation
- Content output and quality
- Engagement rates
- Campaign participation
- Referral and lead generation
- Bran

📌 Community Manager (Dehradun)
🏢 Global University Systems
📍 Dehradun