The Senior Marketing Manager is responsible for developing, leading, and executing the

overall marketing strategy for Chanakya Business School and Virtual Chanakya. This role is

accountable for driving admissions growth, strengthening brand positioning, increasing

student enrolments, and ensuring marketing excellence across all online and offline

channels. The Senior Marketing Manager serves as the strategic leader of the marketing

function, overseeing digital marketing, brand management, performance marketing,

admissions campaigns, and branch-level promotional activities.

Key Roles & Responsibilities

1. Strategic Marketing Leadership

 Develop and implement a comprehensive marketing strategy aligned with the

institution's business objectives.

 Drive admissions growth, brand visibility, and market expansion across all branches

 Serve as the single point of accountability for all marketing performance.

 Lead annual, quarterly, and monthly marketing planning.

 Monitor market trends, competitor activities, and emerging opportunities.





 Ensure marketing initiatives contribute directly to revenue growth and institutional

objectives.

2. Brand Management & Positioning

 Own and strengthen the Chanakya Business School and Virtual Chanakya brands.

 Maintain consistency in brand identity, messaging, communication, and visual

standards across all platforms.

 Enhance brand recall, credibility, and positioning within the qualified education

sector.

 Manage institutional reputation and proactively address brand-related risks.

 Develop integrated branding campaigns that reinforce market leadership.

3. Digital Marketing & Growth (Virtual Chanakya)

 Lead the complete digital growth strategy for Virtual Chanakya.

 Plan and optimize campaigns across Social Media Platforms

 Build scalable lead-generation systems.

 Improve conversion rates through data-driven optimization.

 Track the complete marketing funnel from enquiry to admission.

 Im

📌 Marketing Team Leader (Kozhikode)
🏢 Chanakya Business School
📍 Kozhikode