1. Go-to-Market (GTM) Strategy
- Develop and execute GTM strategies for new business verticals, and market segments.
- Define target markets, Ideal Customer Profiles (ICPs), buyer personas, and acquisition strategies.
- Build annual and quarterly growth plans aligned with business objectives.
- Identify growth opportunities across channels, geographies, and customer segments.
- Support business leaders with market intelligence and competitive insights.
2. Demand Generation & Lead Acquisition
- Own the complete B2B demand generation engine.
- Develop multi-channel lead generation programs.
- Improve lead quality and acquisition efficiency.
- Optimize channel-wise performance and ROI.
Bottom of Funnel (BOFU)
- Sales enablement
- Opportunity acceleration programs
- Conversion optimization
- Pipeline support initiatives
4. CRM & Marketing Automation
- Own CRM strategy, governance, and utilization.
- Design lead scoring and segmentation frameworks.
- Develop automated lead nurturing workflows.
- Ensure lead routing, assignment, and tracking processes are effective.
- Maintain CRM hygiene and reporting accuracy.
- Improve lead response and follow-up effectiveness.
5. Performance Marketing & Campaign Management
- Plan and execute B2B digital marketing campaigns.
- Manage internal and external agency partners.
- Optimize campaign performance and ROI.
- Monitor attribution and conversion performance.
- Drive continuous testing and optimization.
6. Analytics & Growth Operations
- Establish a data-driven growth framework.
- Build and mai
📌 Marketing Lead (Gurugram)
🏢 Medhavi Skills University
📍 Gurugram
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