- Create content for social media, websites, blogs, product pages and campaigns.
- Develop concepts, captions, scripts and creative content for Reels/videos.
- Plan and maintain the content calendar.
- Identify current social media trends and convert them into relevant brand content.
- Develop brand tone, storytelling and content strategy.
- Work closely with designers, video editors and marketing team to execute content.
- Review and improve content to ensure quality, consistency and brand alignment.
- Research competitors, audience preferences and content trends.