Job Summary

We are looking for a BTL Marketing Executive to manage and execute on-ground branding, promotional activities, events, and customer engagement initiatives. The ideal candidate should be comfortable with extensive fieldwork, vendor coordination, team handling, and ensuring smooth execution of BTL activities across different locations.

Key Responsibilities
- Plan and execute BTL marketing activities such as brand activations, promotional campaigns, events, exhibitions, roadshows, and customer engagement programs.
- Coordinate and manage on-ground branding activities across retail outlets, stores, markets, and other identified locations.
- Execute POSM and in-store branding activities, including displays, standees, posters, danglers, kiosks, and other promotional materials.
- Coordinate with vendors, agencies, promoters, event teams, and local partners for timely execution of campaigns.
- Conduct regular field visits to monitor branding activities and ensure proper implementation as per brand guidelines.
- Handle promoter and field teams, including briefing, coordination,



attendance, activity monitoring, and performance follow-up.
- Identify suitable locations and opportunities for brand visibility and customer engagement.
- Ensure all BTL activities are executed within the approved timeline, budget, and quality standards.
- Collect photographs, activity reports, invoices, and other required documentation for completed campaigns.
- Monitor competitor activities and provide regular market and field-level insights to the marketing team.
- Track activity outcomes and prepare reports covering execution status, reach, customer engagement, and campaign effectiveness.
- Support the marketing team in planning and executing current on-ground promotional initiatives based on market requirements.

Skills & Qualifications
- Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
- 2–5 years of experience in BTL marketing, field ma

📌 BTL Marketing Executive – Field Operations (Tiruppur)
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📍 Tiruppur