This position is responsible for Key Accounts in E-Commerce Channel. Maintaining relationships with key accounts to unlock disproportionate account growth while delivering numbers and aachieving profitable results. Person will also be responsible for benchmarking competitors and suggesting business strategies for the growth of existing / current businesses line with the objective of achieving exponential growth and profitability.
Major Duties/Responsibilities
Overall Sales
- To achieve Monthly, quarterly and Annual Business Targets for his/her Key Accounts
- Building long term sustainable relationships with strategic account partners and negotiating favorable terms of trade with them.
- Formulating effective sales policies and procedures specific to the ecommerce customers
- Prepare Joint business plans (JBP) of each chain and implement the same for business growth
- Map competition in market and their strategy on activities and products; develop and implement actions accordingly down the line
Promotions and activations
- Design and manage a calendar of activations and activities with the Accounts to drive sales.
- Ensure and adhere to promotional compliance
- Work with brand teams to align product offers and promotions from time to time in line with brand guidelines.
- Plan, develop and manage exclusive range and styles specific to the Account
- Work closely with the portals on new product launch plans
Data Analytics Visibility
- Monitoring the weekly, daily, and seasonal, and/or one-time reports
- Maintain Analyzing sales and expense reports to improve margin, revenue, and processes
- Prepare annual marketing calendar for respective account
- Monitoring and Governing digital shelf on account analytics compliance to maintain business hygiene
- Govern and maintain visibility compliance
- Ensure Search and Cataloguing hygiene
Cataloguing and Portfolio
- Ensuring a perfect online Launch Focus SK