Responsible for building and managing influencer and plumber networks, driving brand visibility, executing onground marketing and merchandising activities, gathering market insights, and supporting product launches and events to strengthen brand preference in the assigned territory.
Locations need to be taken care : Bihar, Jharkhand & Chhattisgarh
Base location : Patna
Require core marketing people.
Roles and Responsibility:
Key Responsibilities:
1. Influencer Engagement
2. Actively plan and engage in the influencer connects to increase the Influencer database, through
3. Complete ownership of Influencers and influencer related activities in the identified Markets.
4. Conduct Influencer Meets to make Ashirvad as preferred brand in close working with sales team which shall include product launch, influencer training etc)
5. Onboard valid influencers to company to increase the influencer base in the assigned territory
6. Build and have a robust Plumber connect in the assigned territory to drive Brand preference and Business
7.
Close watch on Market trends and keen eyes for Market insights on periodic basis on the Products, competition schemes, brand campaigns and other sales drives in the assigned markets.
8. Conduct product/brand surveys as and when planned by company
9. Own the market in driving the Brand visibility through Retail branding, BTL initiatives, regional ATL campaigns to build brand preference. (must have knowledge of Marketing elements, Materials, specification, printing/execution knowledge and should have handled local BTL activities earlier)
10. Plan and drive the merchandising roll outs as and when required as per business requirements Align with Product managers in conducting product trials for current product/concept with the plumbers, contractors in close co-ordination with regional and zonal heads.
11. Own and execute the business exhibitions, dealer/Distributor meet, Launch activity and other supports as per the busine