Purpose of the Role

The Social Media Executive will be responsible for planning, executing, and managing the company social media presence across all digital platforms. The role focuses on enhancing brand visibility, customer engagement, and sales conversions through strategic content creation, campaign execution, influencer collaborations, and performance tracking. The position also supports offline store activities, reputation management, and coordination with internal teams and external agencies.

Key Responsibilities & Accountabilities

1. Social Media Strategy & Planning
- Develop and execute comprehensive social media strategies aligned with overall marketing and brand objectives.
• Plan monthly and campaign-wise content calendars for offline promotions. Ensure brand consistency across all social media platforms.

2. Content Creation & Management

• Create, curate, and publish high-quality, engaging, and brand-aligned content (static, reels, videos, captions). Coordinate with designers, photographers, videographers, and creative agencies for shoots and content production.



Support product launches, campaigns, store events, and festive promotions through digital content.

3. Platform Management

• Manage official social media handles including Facebook, Instagram, YouTube, and LinkedIn. Ensure timely posting, monitoring, and optimization of content. Maintain content hygiene and platform best practices.

4. Community Engagement & Reputation Management
• Monitor comments, messages, mentions, and reviews across platforms. Respond to customer queries, feedback, and complaints in a qualified and timely manner. Manage and monitor Google Reviews to maintain a positive brand reputation.

5. Influencer & Collaboration Management
- Identify, onboard, and coordinate with influencers, content creators, models, and VJs. Plan influencer campaigns aligned with brand objectives and campaign goals. Track influencer performance and ROI.

6. Campaign Execution & Store Activity

📌 Social Media Executive (Chennai)
🏢 Naidu Hall
📍 Chennai