About the Role

We're looking for an Influencer Marketing Lead who understands creators, internet culture, and brand thinking equally well. This role is for someone who has hands-on experience running influencer campaigns across Instagram and YouTube, understands how creators drive business outcomes, and can identify the right talent beyond vanity metrics.

You should understand why a creator works for a certain brand, what kind of audience-brand fit matters, and how to build campaigns that feel native to the internet instead of forced advertising.

What You'll Be Doing
- Planning and executing influencer campaigns end to end across
Instagram and YouTube, including Reels, Stories, Shorts, dedicated videos and brand integrations
- Creator sourcing, discovery and onboarding across nano, micro, mid-tier and macro tiers, and across categories
- Managing
creator communication,
commercial negotiation
, contracts, usage rights, timelines and deliverables
- Building creator shortlists based on brand fit, audience demographics, content style, engagement quality and campaign goals
- Reading




trends
, internet culture and platform behaviour to make sharper creator recommendations
- Working with creative, strategy and client teams to shape campaign direction and briefs
- Reviewing content
from both a brand and audience lens: hooks, scripts, retention, CTAs
- Tracking campaign performance
across reach, views, engagement rate, CPM, CPV and ROAS, and turning it into post-campaign reports and learnings
- Building and maintaining
creator relationships, talent networks and agency contacts

What We're Looking For
- 2 to 4 years
in influencer marketing, creator marketing or brand partnerships
- Hands-on Instagram and YouTube campaign experience, both paid and barter
- Exposure to categories like,
finance/fintech, lifestyle, tech, D2C, entertainment, creative advertising
or similar
- Solid understanding of
creator-brand fit
and audience psychology
- Ability to identify creators beyond f

📌 Influencer Marketing Specialist (Bengaluru)
🏢 YAAS!
📍 Bengaluru