Must-Have Skills
- Adobe Journey Optimizer implementation: Hands-on experience delivering AJO solutions including

journey orchestration, event triggers, conditions, wait logic, automations, custom actions, messages,

offer decisioning, and channel configurations across email, push, SMS, in-app, and web.
- Adobe Experience Platform expertise: Deep working knowledge of AEP services including Real-Time

Customer Profile, Identity Service, XDM schema design, source connectors, datasets, audience

segmentation (rule-based and AI/ML), and destination configuration.
- Data modelling and XDM: Solid ability to design and implement Experience Data Model (XDM)

schemas for multi-channel marketing use cases. Ability to map source-system fields to XDM, define

identity namespaces, and model profile and experience event data correctly.
- SQL and data querying: Strong SQL proficiency for querying datasets, writing complex joins and

aggregates, applying filter conditions, transforming data, and working within AEP Data Distiller or

similar query environments.




- API development and integration: Hands-on experience integrating with AEP and AJO REST APIs,

designing custom actions, configuring webhooks, working with JSON payloads, managing OAuth or

IMS authentication, and validating with Postman or similar tooling.
- JavaScript and scripting: Proficiency in JavaScript for personalization logic, API calls, and custom

scripting within AJO and AEP. Comfort with HTML and CSS for email and web experience rendering.
- Segmentation and audience design: Practical experience creating and validating rule-based

segments, computed attributes, AI/ML-powered audiences, and multi-channel activation strategies

grounded in profile and behavioural data.
- Customer communication and advisory: Ability to engage enterprise customers independently,

articulate solution recommendations clearly, lead discovery workshops, and present technical designs

to both technical and business stakeholders with c

📌 Adobe Journey Optimizer (Chennai)
🏢 Experis
📍 Chennai