Role overview
Role title: Product Marketing Associate
Function home: Product Marketing
Seniority band: 3-5 years total experience, with at least 2 years in B2B SaaS product marketing
Reporting line: Reports to the Head of Marketing
Location: Pune, India
Work model: 5 days per week from office. No remote or hybrid option.
Shift timing: 4:00 PM to 1:00 AM IST (aligned to US business hours for live collaboration with US-based stakeholders and same-day sales-enablement support).
Key responsibilities
- Own day-to-day execution across the product marketing function: positioning artefacts, competitive battle cards, sales-enablement collateral, product-launch deliverables, win-loss synthesis, and use-case content. Translate the master narrative architecture set by the Head of Marketing into shipped artefacts on a weekly cadence.
- Build and maintain the competitive battle-card library: regular refresh against the named competitor set, public-source monitoring (capital raises, product launches, analyst coverage, leadership changes, customer wins),
and quarterly comprehensive refresh tied to win-loss synthesis themes. Maintain the battle-card library in the sales-enablement platform with named freshness dates per card.
- Run the win-loss interview synthesis cadence: 5 to 8 interviews per month sourced from sales recordings plus post-loss conversations. Theme the interviews, draft the monthly synthesis brief, distribute to Sales, Product, and Customer Success.
- Produce sales-enablement collateral: one-pagers per product line, pitch-script variants (30-second, 2-minute, 5-minute), AE talk tracks across Discovery, Demo, Procurement and Pricing stages, MEDDPICC discovery-question packs, and competitive-displacement objection-handling kits.
- Own product-launch execution under the Head of Marketing s launch-tier framework: launch checklist completion, launch-comms drafting, launch-enablement materials, post-launch performance review. Expect 3 to 5 launches across the fisc
📌 Product Marketing Associate (Pune)
🏢 Orvera
📍 Pune