1. Sales Strategy & Business Development

- Develop and implement annual sales and business-development strategies.
- Set sales targets for elevators,modernization, AMC, and maintenance services.
- Identify new markets, customers, dealers, builders, consultants, and project opportunities.
- Generate new business through direct sales, channel partners, and strategic relationships.
- Monitor sales pipeline, order bookings, revenue, and profitability.

1. Builder & Project Sales

- Develop relationships with builders, developers, architects, consultants, contractors, and government organizations.
- Track residential, commercial, industrial, hospital, hotel, and infrastructure projects.
- Ensure timely submission of technical and commercial quotations.
- Participate in negotiations and finalize major elevator orders.
- Understand project specifications and ensure the proposed solution meets customer requirements.

1. Team Management

- Lead and motivate the sales and marketing team.
- Set individual and regional sales targets.
- Review sales performance through regular meetings and MIS reports.
- Train the team in elevator products, pricing, negotiation, and customer handling.
- Recruit and develop sales personnel when required.

1. Marketing & Brand Development

- Develop marketing plans to increase company visibility and market share.
- Manage exhibitions, product launches, dealer meets, customer events, and promotional activities.
- Develop marketing materials, presentations, brochures, digital campaigns, and corporate communications.
- Study competitor products, pricing, technology, and market positioning.

1. Pricing & Commercial Management

- Prepare and approve commercial strategies for important projects.
- Review quotations, discounts, margins,



payment terms, and profitability.
- Negotiate with customers, consultants, contractors, and suppliers.
- Ensure orders are secured at commercially viable margins.

1. Customer Relationship Management

- Maintain strong relationships with key customers and major accounts.
- Handle escalated customer complaints and commercial issues.
- Develop long-term relationships to generate repeat business and referrals.
- Conduct customer satisfaction reviews.

1. Dealer / Channel Management

- Appoint and manage dealers, distributors, and channel partners where applicable.
- Set targets and monitor dealer performance.
- Develop incentive schemes and channel-sales strategies.
- Ensure proper coordination between dealers and the company's installation/service teams.

1. Market & Competitor Analysis

- Track competitors such as KONE, Otis, Schindler, TK Elevator, Johnson, Mitsubishi, and local/regional elevator companies.
- Analyze competitor pricing, product features, technology, service quality, and market share.
- Identify opportunities for current products and market segments.

1. Coordination with Operations

- Coordinate with engineering, estimation, production, procurement, installation, commissioning, and service departments.
- Ensure sales commitments are technically and operationally achievable.
- Support project teams in resolving customer-related issues.
- Ensure smooth handover from sales to project execution.

1. Revenue & Profitability

- Take responsibility for overall sales revenue and gross margins.
- Forecast monthly/quarterly/annual sales.
- Monitor order conversion and pending quotations.
- Control sales-related expenses.
- Improve contribution from modernization, AMC, spare parts, and service contracts.

📌 General Manager Sales & Marketing (Hyderabad)
🏢 ROSH ELEVATORS PRIVATE
📍 Hyderabad