ABOUT NBACKPACKERS

NBackpackers is a school engagement, experiential learning and educational tourism platform. We work with schools and institutional partners to design secure, purposeful and memorable learning experiences.

As our digital requirements expand, we are building a stronger in-house system for performance marketing, lead generation, analytics and marketing automation.

ROLE PURPOSE

The Senior Executive – Digital Marketing & Automation will take end-to-end ownership of NBackpackers’ digital marketing execution, paid campaigns, lead-generation systems, analytics and automation workflows.

The role will coordinate the digital marketing team, translate business priorities into measurable campaigns and continuously introduce practical tools and ideas that improve speed, lead quality, conversion and return on investment.

This is not a social-media posting role. Success will be measured through qualified enquiries, lead response, conversion, campaign returns and the reliability of the systems created.

KEY RESPONSIBILITIES
- DIGITAL MARKETING STRATEGY
- Prepare monthly,



quarterly and campaign-specific digital marketing plans aligned with sales targets and seasonal opportunities.
- Develop separate digital strategies for school tours, day outings, educational programmes, Camp O Royale and future NBackpackers offerings.
- Identify new audience segments, channels, campaign ideas, partnerships and conversion opportunities.
- Track competitors and recommend improvements in positioning, offers, creative communication and customer journeys.
- PERFORMANCE MARKETING
- Plan, launch and optimise campaigns across Meta Ads, Google Ads, YouTube, LinkedIn and other relevant platforms.
- Manage lead-generation, remarketing, website traffic, conversion and awareness campaigns with disciplined budget control.
- Conduct structured A/B tests across audiences, creatives, copy, landing pages, forms and offers.
- Monitor cost per lead, cost per qualified lead, conversion rate, rev

📌 Senior Executive – Digital Marketing (Delhi)
🏢 Nagpal Tour And Travels
📍 Delhi