We are looking for someone to lead a portfolio of digital accounts at Langoor. The anchor mandate is a global B2B industrial brand running a social first program across six markets and several time zones, reviewed closely by a senior client team. Alongside it sit other accounts of varying size and rhythm.
The work is end to end: strategy, content, community, performance and reporting. What it needs is a single owner who holds the plan, sets direction for the team, keeps the client relationship senior, and stays close enough to the category to be helpful in a strategy conversation rather than a status one.
WHERE YOU SIT
The team builds the calendars and generates the ideas. That does not change. What the accounts need is direction before the work starts and judgement once it does.
You set the frame. You write the brief that leaves nothing to guess at. You make the call when two good options are on the table and there is no time to test both. You are not there to produce the work. You are there to make sure the right work gets produced, that it improves with every round,
and that it lands on time.
WHAT YOU WILL OWN
Direction and briefing
▪ Set the strategic frame for each quarter and each campaign before the team starts building against it.
▪ Write briefs that carry the objective, the audience, the market nuance, the message and the constraint. A thin brief costs three rounds and a week, and everyone pays for it except the person who wrote it.
▪ Review work against the brief, not against taste. Feedback should tell the team what to change and why, in one pass rather than three.
▪ Sit in the room with strategy and creative as a contributor. Bring a point of view, and be willing to have it argued with.
Category, competition and currency
▪ Know the category properly. The products, the buyers, the buying cycle, what the client's sales teams actually hear in the field. Industrial and technical categories reward people who learn the product and expose p