Company Description

Creative Head – Campaigns & Creative Direction

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Location: Kottayam, Kerala

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Experience: Minimum 4 Years

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Brand: Amber & Bloom

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Employment Type: Full time

About Amb

er & Bloom

Amber &

B

loom is a premium fragrance platform specialising in niche perfumes, authentic Oud, luxury essential oils and distinctive fragrance experiences.

We are l

o

oking for a Creative Head – Campaigns & Creative Direction who can combine strong creative thinking with campaign funnel strategy to build campaigns that not only look premium but also drive awareness, engagement, consideration and sales.

About th

e

Role

This is

n

ot purely a design or content role.

You will

be responsible for developing the creative strategy behind our marketing funnel, understanding what the customer needs to see at every stage of the journey and turning those insights into high-performing campaigns.

You will

work closely with the founder and marketing team to build campaigns from awareness → engagement → consideration → conversion → retention.





Key Resp

o

nsibilities

* Lead t

h

e overall creative direction of Amber & Bloom.* Develop

creative strategies for full-funnel marketing campaigns.* Plan cr

eative concepts according to different stages of the customer journey.* Develop

TOF, MOF and BOF creative strategies for Meta and other digital platforms.* Create

concepts for awareness, engagement, product education, retargeting and conversion campaigns.* Develop

creative angles, hooks, scripts, storyboards and campaign narratives.* Direct

the production of Reels, UGC, product videos, photoshoots, static creatives and advertising assets.* Work cl

osely with the performance marketing team to understand campaign data and improve creative performance.* Analyse

metrics such as CTR, CPC, CPM, landing-page engagement, add-to-cart, conversion rate and ROAS to identify creative opportunities.* Continu

ously test different hooks, concepts, formats, messagin

📌 Creative Head (Kottayam)
🏢 Amber&Bloom
📍 Kottayam