About BECO
BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our
plant-based, bamboo-based products are highly effective and 100% chemical-free, offering
environmentally conscious solutions without compromising on quality. As a direct-to-consumer
(D2C) brand, we are on a mission to make the world a better place, one home at a time.
Key Responsibilities
- Key Account Management
- Independently manage Local, Regional and National Key Accounts in the assigned market.
- Build strong relationships with Category Managers, Buyers, Store Operations and Commercial teams.
- Develop Joint Business Plans with priority accounts and drive sustainable business growth.
- Ensure timely listing and expansion of the BECO portfolio across relevant stores.
- Sales & Business Growth
- Deliver monthly, quarterly and annual sales targets for assigned accounts.
- Drive growth through new listings, assortment expansion, increased store coverage and higher throughput per store.
- Identify opportunities to increase BECO's share within each account.
- Develop account-wise growth plans and aggressively execute them.
- In-Store Execution
- Ensure superior availability, visibility and share of shelf across priority stores.
- Drive secondary sales through robust execution of promotions, displays, end-caps, visibility and consumer offers.
- Regularly visit key stores to monitor execution and identify business opportunities.
- Work closely with merchandising and field teams to achieve best-in-class execution.
- Commercial & Promotion Management
- Plan account-specific promotions and activations with a clear focus on incremental sales and ROI.
- Manage trade spends, schemes and account investments within agreed budgets.
- Track commercial agreements, claims, deductions and outstanding payments.
- Ensure healthy account-level profitability while delivering growth.
- Supply Chain & Availability
- Coordinate with distributors, supply chain and account teams to