We are looking for a highly experienced Senior Digital Marketing Specialist who can lead our digital marketing initiatives and deliver measurable business growth. The ideal candidate should have extensive hands-on experience in SEO, Social Media Marketing (SMO), Google Ads, Meta Ads, content strategy, analytics, and AI-powered marketing tools. This role requires someone who understands both traditional digital marketing and the latest AI-driven search landscape, including AI search optimization, generative search, and contemporary content strategies that improve visibility across search engines and AI assistants.

Responsibilities
- Develop and execute comprehensive SEO strategies to improve organic rankings.
- Conduct keyword research, competitor analysis, and technical SEO audits.
- Optimize website architecture, page speed, Core Web Vitals, schema markup, and internal linking.
- Build high-quality backlink strategies and improve domain authority.
- Monitor search performance using Google Search Console, Google Analytics, and SEO tools.




- Optimize websites for AI-powered search experiences and answer engines.
- Understand emerging search trends, including AI Overviews and generative search.
- Implement structured data and semantic SEO best practices.
- Develop content strategies that improve discoverability in AI-driven search results.
- Stay updated with AI search algorithms and recommend implementation strategies.
- Plan, execute, and optimize Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube.
- Manage bidding strategies, audience targeting, and conversion tracking.
- Improve Quality Scores, CTR, and ROAS.
- Generate qualified leads while optimizing advertising budgets.
- Create and manage Facebook and Instagram advertising campaigns.
- Develop audience segmentation, retargeting, and lookalike audience strategies.
- Optimize campaigns for lead generation, conversions, and brand awareness.
- Track campaign performance and continuously

📌 Sr. Digital Marketing Specialist (Mumbai)
🏢 Digiinterface
📍 Mumbai