Job Summary

We're looking for a highly driven Marketing Manager with deep experience in full-funnel marketing with a solid expertise in user acquisition, app store optimisation, user engagement and growth marketing. This role is for someone who thrives in high-growth startup environments, understands mobile gaming, pop culture, entertainment and new age products, and blends creativity with strong analytical rigor. The role is responsible for driving scalable customer acquisition and growth through different channels, experimentation, and continuous optimization. The ideal candidate is data-driven, ROI-obsessed, and experienced in building and scaling high-performing acquisition engines.
Key Responsibilities
- Own and execute growth and user acquisition strategies across the full funnel: awareness, acquisition, activation, retention, re-engagement, and referrals across owned, earned and paid channels
- Lead App Store Optimization (ASO) strategy across Android and iOS, including keyword research, creatives, conversion optimization, and store experiments
- Plan, launch,



and optimize campaigns across Google, Meta, Gaming Ad Networks, Reddit, Communities and other relevant platforms
- Drive full-funnel performance and growth optimization, improving and maintaining CVR, CAC, LTV, ROAS, and retention
- Snapshot dashboards and regularly report on KPIs such as CAC, LTV, ROAS, CTR, and conversion rates
- Continuously analyse and optimize funnel performance from ad click to conversion
- Design and execute A/B tests and growth experiments across ads, app store listings, landing pages, and in-product flows
- Manage external agencies, freelancers, and media partners as needed
- Manage and allocate marketing budgets to maximize performance and scale winning channels
- Collaborate closely with Product, Data and extend agencies teams to improve conversion
- Stay on top on best practices of video gaming, Gen Z trends, platform trends algorithms, performance marketing hacks and emer

📌 Marketing Manager(KINVRS) (Bengaluru)
🏢 krafton
📍 Bengaluru