Astitva Beverages Pvt. Ltd. is looking for a target-oriented and energetic Sales Officer to drive sales and distribution growth in the assigned territory.
The Sales Officer will be responsible for acquiring new retailers, wholesalers and distributors, generating regular orders, expanding market coverage, developing customer relationships, and achieving assigned sales targets.
The ideal candidate should be comfortable with extensive fieldwork, customer meetings, negotiation, order generation, market development and daily sales reporting.
Key Responsibilities
1. Sales & Business Development
- Achieve monthly, quarterly and annual sales targets for the assigned territory.
- Identify and develop new business opportunities.
- Acquire new retailers, wholesalers, distributors, cafés, restaurants, hotels and institutional customers.
- Generate regular orders and ensure repeat business.
- Increase sales volume and product range across existing customers.
- Develop new markets and expand Astitva's distribution network.
2. Market & Outlet Coverage
- Conduct regular market visits according to the assigned beat/route plan.
- Visit retailers, wholesalers and other potential customers on a daily basis.
- Identify outlets where Astitva products are not currently available.
- Ensure adequate market coverage and product availability.
- Maintain an updated database of existing and prospective customers.
3. Distributor & Retailer Development
- Support distributors in expanding their retailer network.
- Identify and onboard recent retailers and wholesale partners.
- Maintain strong working relationships with distributors and retailers.
- Communicate company schemes, promotions, margins and offers effectively.
- Ensure distributor stock is adequately available in the market.
- Monitor product movement and identify slow-moving products.
4. Order Generation & Collection
- Take orders from retailers, wholesalers and distributors.
- Follow up on pending orders and ensure timely execution